LA megachurch hopes to win Super Bowl ad contest

By Carl • Feb 3rd, 2010 • Category: Faith Report

LOS ANGELES (AP) _ A Los Angeles church called Mosaic is among the top six finalists in the Doritos’ “Crash the Super Bowl” commercial contest, but the pastor insists there’s no hidden religious message. If the church’s entry makes the top three in online voting, it will be aired during the Super Bowl.

The tongue-in-cheek ad opens on a funeral scene and then cuts to a young man alive in a closed casket. His body is covered in Doritos and he’s watching the Super Bowl on a tiny TV while chomping on chips as mourners sob outside. Two friends, who are in on the prank, snicker that by faking his death, their friend will get a week off work and an endless supply of his favorite snack.

But the man gets excited when his team makes a big play and jostles the casket, which tips over to reveal him inside with a pile of crushed chips. After an awkward pause, his buddy jumps up and nervously exclaims to the shocked assemblage: “It’s a miracle!” The Rev. Erwin McManus says the ad isn’t about resurrection, but just creative Christians having fun.

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